Indians are known to be hands-on shoppers, the ones that like to touch and assess a product and haggle its price before making a purchase. The hunt for bargains has now moved to the internet and Indians are lapping it up, with shopping apps taking the largest share of downloads in 2015. Add to that the growing base of smartphone users in India and it’s easy to see why up is where mobile commerce is headed in India
The holiday season is a competitive time for retailers, and the eCommerce sector is no exception. In order to benefit from the busiest shopping season of the year, online business owners must participate in the competitive realm of discounts and sales – it’s mandatory.
Online clothing vendors have been around for some time, but as an overall e-commerce segment, they have been slow to take off, for obvious reasons. Unlike books or electronics, clothes aren’t standardized – they’re highly personalized and shoppers often like to try them on before buying, which means it’s a field where bricks-and-mortar stores still rule.