In the fast paced world of technology, smart phones and mobile apps are changing the way businesses connect with their consumers.
Many organisations have gone through the process of developing mobile applications to make life a little bit easier for the consumer and in turn connect the consumer to the organisation and build brand awareness and relationship, but how are organisations using these mobile applications to drive revenue?
Often mobile apps are seen as “things we download, and used for entertainment value” but that, in fact, is not the case. We can now use mobile apps to make life easier, and yes, even though the techno-phobe may be sceptical, make your business some dough.
We are able to understand the clever ways companies are pushing promotions and pulling consumer data:
1. Geo-Targeted Push Notifications:
One of the biggest features a mobile app has is the ability to push notifications, but often messages may be only targeted at one group of people. Geo-Target Push Notifications allows you to send messages to mobile app users in a certain geographic location. You may be asking what the big deal is about this? Well, it basically gives you the power to send messages that matter to the right people at the right time. You can connect with consumers by notifying them about region-specific specials, of their interest, for example. You hardly want to send out a notification about an event you are hosting in London to your users in New Zealand at 3am in the morning, now do you?
2. Additional Sales Opportunities:
When a consumer downloads your mobile apps on to their smartphone this automatically creates a new engagement and likely sales opportunity. Engagement with your business through your mobile app can take place anytime, anywhere, whether its during morning commute on public transport or sitting in a dentist’s office.
3. Geo-Targeted Advertising:
Your marketing department will know that location is one of the most important elements you can use to target an ad campaign. For one, geo-targeting in digital allows for more sophisticated measurement and personalisation than was ever possible with traditional media. Now advertising can hone in on users by displaying geographic and contextually optimized ads. For example, businesses can display draw cards to potential users nearby or help users find the business by advertising directly on a map.
4. Dynamic Offerings
So after you have used geo-tracking and geo-targeted ads, you can use the data collected from these two methods to entice your potential clients, and existing clients, with just-in-time offers. For example cinema’s can track and send discount coupons to users who are nearby and looked up information about show times but didn’t make a ticket purchase.
5. Pushing through the funnel:
Mobile apps can be used to encourage customers to follow through on purchases. Often consumers leave web pages without completing a purchase due to many circumstances, such as not having a credit card handy or finding it too tedious to type in account information. We coined this term “bouncing”. Everyone is guilty of it, whether it be online, or in store. Using a phone’s GPS, transactional apps can detect a user’s location and automatically fill in customer details. Ever had Google automatically populate something for you? You are being pushed through the funnel.
6. Data Gathering:
Online businesses easily track consumers’ personal online shopping and browsing habits. What interested the consumer and what put them off? Where, exactly, in the online store did they go and what did they do when they got there? Consumer data can be a great asset when developing more relevant and targeted consumer interactions. This can also improve business processes and marketing strategies.
7. Compete Anywhere:
Ever felt like facebook knew your inner workings, by having an ad displayed in your home social feed that was the exact thing you were looking to buy? This is called Laser targeting, where information is gathered from your browsing history and through cookies you become part of a specific target audience. By Laser targeting consumers, mobile apps are helping businesses increase revenue by increasing efficiency, building consumer and business engagement and enhancing the customer experience. You are thinking of opening a bank account? Why not download the app and open an account instantly from the comfort of your couch?
With mobile apps becoming a must for any forward thinking business we at QuickeSelling have the specialist skills to not only develop and deploy any app for your business but also support you during this new venture. These little things that used to be a nice-to-have, are now becoming a must-have.