E-commerce is fundamentally changing B2B commerce. Businesses are continuing to shift resources from brick-and-mortar and other traditional sales channels to an e-commerce environment.read more
For wholesale brands thinking about implementing a B2B eCommerce portal in the coming months, it’s important to consider the kinds of functionalities needed for these transactions.read more
The Five New Rules of E-commerce
So what are the requirements for enterprise-grade B2B e-commerce? Read on to learn the five new rules that must be followed for companies to succeed — rather than struggle — in bringing their business online.
B2B ecommerce is big, and according to a report from Forrester, it’s about to get a whole lot bigger.Unlike B2B ecommerce, where companies sell directly to consumers via a website, the B2B ecommerce market is more fragmented.read more
Account Based Marketing (ABM), today, is becoming the new word in a marketer’s dictionary to boost revenue and growth by generating marketing sourced deals, while also empowering them to retain and expand existing clientele.read more
B2B businesses often approach social media marketing with an attitude that “bigger is better.” They eagerly believe that the more followers, the better. The more likes, the better. The more tweets at more times in the day, the better.read more
Small businesses often spend a majority of their social media efforts focusing on establishing their brands on the most popular social networks: Facebook and Twitter.read more