For most small businesses, every expense, no matter how small, has to have a direct, tangible benefit. There’s little room for speculative costs and ambiguous returns.read more
Yes, Your Business Needs a Mobile App
If you’re in charge of marketing for an SME, you’re probably at least considering whether or not your business needs a mobile app. With millions of apps each in Google Play and the App Store, you might also be thinking the market is saturated, so why bother?
Given, India’s fragmented retail sector, ecommerce platforms are seen as a paragon of availability and convenience. However, Indian consumers tend to look this sector as ultimate discount platform.read more