When it comes to ecommerce today, every company will be faced with a vital question: should it put the time and resources into building a native app or a mobile-friendly site? The answer should be, “both.”
To have a better image of how important it is to have a mobile friendly website, our friends behind Subscriptionly have created a comprehensive infographic on the topic of e-commerce trends.
According to that infographic, mobile traffic accounts for more than half of the global ecommerce traffic today, a number that is steadily on the rise. Therefore, it is not something that businesses can afford to ignore.
A mobile-friendly website is one that has been optimized and scaled so that it can be viewed and used on a mobile device.
For example, some typical features of a mobile-optimized site include implementing smaller fonts that adapt to the size of the device, fewer page elements, and less white space.
A mobile app is quite different. It is a programme on a mobile device that is either stored locally or via the internet.
The app allows developers to create better and faster user experience, thanks to the fact that it can use the device’s native features.
Advantages Of Having A Mobile-Friendly Site
A mobile-friendly website has its perks, as the user doesn’t have to go through the process of searching for and then downloading the app in the first place.
This can be time-consuming, and some people may not want to download anything if they are not connected to a wifi network.
More importantly, most internet users will start out using a company’s website, and then, if they like what they see, they might consider downloading the company’s app.
Advantages Of Having A Native Mobile App
For consumers, one of the most important things is convenience. However, we must state that convenience must be on their terms, not yours.
Customers want the easiest and quickest way of making a purchase, which apps can accomplish seamlessly.
Some major features of high-quality apps are:
- Responsiveness – Apps tend to load instantly and usually are quick to respond.
- Auto-login – Thanks to the growth of mobile technology, many apps come with the option of auto-login and customers can use features like touch and face ID to save time login in.
- Stored payment – Those who have used a mobile device to shop know that it can be a painful experience. In fact, shopping cart abandonment is a lot higher on mobile devices than desktops.
One of the main reasons for this is that the customer has to go through filling out lots of credentials.
Best Mobile Apps can solve this problem as they can store user data. Having stored payments on an app allows the user to make a purchase with one simple click, and gives the ability to pay for items by using gateways such as Apple Pay.
The truth is, both apps and mobile-friendly websites are important to have, even though both have positives and negatives.
In general, Apps tend to be better for scaled ecommerce, while having a mobile-optimized website can attract more organic traffic, and is often used for things like availability search.
To put it simply, the mobile version of a website is better for driving the initial awareness and engagement with your brand, but once you have the customer hooked, an app is better for the later stages of customer service.
It is clear that in the future, most sales in the mobile ecommerce arena will take place on apps, but that doesn’t mean that mobile-friendly sites should be forgotten.
About the author:
Karthik Reddy, Community Manager at subscriptionly.net, is the author of India’s Number 1 travel blog. Boasting an MBA in computer science, he once decided to get away from the office desk life and take a breathtaking journey around the world. He is eager to use the power of the global network to inspire others. A passionate traveler and photography enthusiast, he aspires to share his experiences and help people see the world through his lens.