Yes, Your Business Needs a Mobile App
If you’re in charge of marketing for an SME, you’re probably at least considering whether or not your business needs a mobile app. With millions of apps each in Google Play and the App Store, you might also be thinking the market is saturated, so why bother?
Mobile commerce is expected to account for 34.5% of total e-commerce sales this year, and it’s further anticipated to surpass 50% by 2021, according to eMarketer’s Mobile Commerce Roundup, a compilation of recent sector studies and articles.read more
The holiday season is a competitive time for retailers, and the eCommerce sector is no exception. In order to benefit from the busiest shopping season of the year, online business owners must participate in the competitive realm of discounts and sales – it’s mandatory.read more
Online clothing vendors have been around for some time, but as an overall e-commerce segment, they have been slow to take off, for obvious reasons. Unlike books or electronics, clothes aren’t standardized – they’re highly personalized and shoppers often like to try them on before buying, which means it’s a field where bricks-and-mortar stores still rule.read more
In the past few years, we’ve been talking a lot about e-commerce & lately even more about m-commerce. So let’s start off by describing them both and talk about the e-commerce & m-commerce growth, the importance of adapting to changes in the customer’s habits, the m-commerce trends in 2017 & the advantages of m-commerce.read more