Jadeblue

Jade Blue Strikes a Chord with Customers,
Improves Customer Engagement & Enhances Revenues with Quick eSelling

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Preface

Jade Blue Lifestyle India Ltd. is a leading apparel brand that has enjoyed a soaring customer base since its inception. Based in Ahmedabad, India, Jade Blue Lifestyle Ltd. rapidly expanded its footprint and today comes among the top lifestyle and apparel brands with enviable goodwill among fashionistas of the country. In a bid to strengthen its proposition, Jade Blue was looking for a solution to launch their own mobile E-commerce app for connecting with more customers and increasing their revenues. Quick eSelling was able to help them with their endeavor without needing them to invest large sums of money and time towards app development.

Harnessing the Mobile-first Growth Strategy

Team Jade Blue well understood the potential of mobile commerce and was eager to launch their own eCommerce mobile app. But long gestation period and hefty investment kept them away from app development till their E-commerce Head, Khushali didn’t found out Quick eSelling. With the help of Quick eSelling’s easy to use interface, Jade Blue was able to launch their own mobile app and reach out to customers all over the world that grew their revenue figures, phenomenally.

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Push Notifications

Jade Blue leveraged Quick eSelling’s online store builder and marketing dashboard to run promotional campaigns that kept customers updated about latest product additions via push notifications. Push notifications gave them a way to stay connected and achieve high customer engagement metrics.

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Easy Checkouts

Jade Blue’s existing as well as new customers loved the convenience of ordering a Jade Blue product via the app and began appreciated the easy checkout process with multiple payment options. This helped in reducing cart abandonment rate and increase repeat orders.

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Deals, Offers & Alerts

Jade Blue harnessed Quick eSelling’s potential to throw exciting deals, keep customers engaged via app-only offers and alert them about the items that came back in stock. All this made the customers heavily engaged with their offerings, fueling a steady stream of additional revenues.

Integration & product cataloging was a piece of cake for jade blue with Quick eSelling

Quick eSelling Mobile App integrated easily with Jadeblue’s existing website hosted on the Magento E-commerce Platform. With Quick eSelling CRM login, Jadeblue is able to manage customer profiles, products, categories, orders, shipping methods, payment methods, etc. Everything is automatically synced between their Magento E-commerce platform and Quick eSelling mobile app from the single CRM.

Jade Blue was able to easily upload their products to the mobile app and form a strong connection with customers through Quick eSellings intuitive CRM, great integration features and multiple payment gateways. Everything was streamlined in a few weeks and Jade Blue launched its mobile app on Play Store and App Store.

All this helped Jade Blue grow exponentially and register the following success figures in a short span of just 3 months from the launch.

100,00+

Annual saving in salaries & commissions

4.3

Star Play Store Average Rating

“In the first three months, the number of people using Jade Blue mobile app reached over one hundred thousand (100,000). Jade Blue has set a target to reach 1 million mobile shoppers by the end of the first year and is confident that with Quick eSelling, will reach this target easily.”

Khushali, E-commerce Head, Jade Blue Lifestyle India Ltd.

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