5 Benefits of Selling on Own Branded Online Store against Online MarketplacesMay 3, 2020
Where are you selling online in this lockdown? Are you selling on your own ecommerce website or a marketplace?
With more and more people shifting to online purchases, ad spends for e-commerce sites doubled from $4.8 million to $9.6 million in the week of 17 February to 9 March.
Retailers are also beefing up efforts to find new touch-points for sales and strategizing ecommerce marketing so that they can achieve customer satisfaction with door-step delivery.
A strong online presence is vital in this scenario of risk vs.opportunity. Hence, it’s important to shift your business online. But most importantly by creating your own ecommerce website.
Becoming a vendor or by listing your products at a marketplace like Amazon or Flipkart might seem appealing and less bothersome at first glance.
However, in the long run, the benefits of running your online store will outgrow your desire to sell products at other websites.
Perks of selling products on your website against a multi-vendor store
- Customers like to purchase from a brand
The majority of customers indeed like to purchase from a company that they trust. To be able to gain that kind of credibility, you need to emerge as a strong brand in the market.
On one hand, listing your products at online marketplaces will shadow you amidst hundreds of other retailers and curb your brand identity. But on the other hand, it will leave you with limited flexibility and control to handle your business processes.
73% of people prefer brands that personalize the shopping experience. But with limited flexibility in a marketplace, you can hardly entertain your customers the way you want to.
Having your own ecommerce app or website with your brand name as a domain name instantly rings a bell in your customers’ minds and helps you increase your brand recall value. Besides, you can have full control of doing your business your way.
- Take home the bacon
Yes, that’s the biggest perk of having your online store against listing your products elsewhere – you do not need to give a commission fee to the owner of the website. After subtracting all the add-ons and overheads, the entire profit is yours to take.
Of course, marketplaces attract a huge number of customers per day. But those customers will be browsing so many product pages before they purchase a product from a specific vendor.
Why share your products and profit with someone else when you can have it all!
- Have full access to customer data
There are a lot of ways to gain customer data once a shopper purchases or visits your readymade ecommerce website. From asking your shoppers to subscribe to your newsletter to have them sign up for an account – you can have their data recorded for future use.
But on online marketplaces, this data remains with the owner and not the vendor. This means you cannot retarget your customers for offers, deals, and promotions.
You are bound by the decisions of the admin of the marketplace and have to tweak your offers accordingly. With the less hassle-free approach of just being a vendor comes a downside of not getting complete access to your customer data. How harmful can that be for your business?
- Grab the freebie
If you are worried about the capital investment to launch your online store, then the good news is that it costs next to nothing.
An idea is all it takes to launch your web store. With a reputed ecommerce platform provider you can set up your online store instantly.
World leader, Quick eSelling helps e-retailers to create their online store free of cost. Amid the pandemic, the platform has already helped more than 5000 retailers to kick start their online shops quickly with its ecommerce platform.
In under two weeks, entrepreneurs from across the world have grabbed this opportunity and have started selling online.
With the help of Quick eSelling, you too can give your business a quick head start, absolutely free.
- Future is online
Social distancing is going to be the new normal for the entire world. Even after the pandemic, it will become a part of our lives for a long time. In this scenario, the future for retail is online.
Selling on a personal store will reduce dependency in various ways and help your brand grow swiftly.
Let’s Create Your Online Store, Free of Cost
Grow your business with the world’s leading ecommerce solution provider, Quick eSelling. This turnkey solution to create your store, manage your business processes, and turn it into a sustainable model.
Quick eSelling’s eCommerce Platform Features Include:
- Fully managed and hosted ecommerce website/app
- Appealing storefronts to convert visitors into shoppers
- Efficient CRM to manage marketing, integrations, analytics and more
- A gamut of marketing tools to boost sales
- Store pickup and delivery apps
- Custom options to make user-friendly navigation with colors, texts, pictures, etc.
- Payment gateway integrations for online transactions
With modern-day functionalities like ecommerce stores, native mobile applications for Android, iOS, Tablet, and iPad devices and powered by Cloud Computing, Quick eSelling has helped merchants with their web stores and mobile apps in just 10 minutes.
So are you ready to begin the online journey with our quick and easy solution? Explore more of our readymade ecommerce platform features and start selling online today!
This post is originally published on Yourstory: https://yourstory.com/mystory/five-reasons-sell-brands-website-lockdown