How to Make a Smooth Transition of Your Brick & Mortar Store to eCommerce?July 12, 2021
The Covid-19 pandemic made a profound impact on the shopping behavior of the customers. More people now prefer buying goods and services online. This shift has forced the business owners of traditional brick-and-mortar stores to merge their businesses into the eCommerce sector. Though this transformation can be highly beneficial for the success of your business, making this change seems a big challenge.
The biggest worry of the store owners is how to pull off this change successfully and what are their odds of getting successful in this large eCommerce world. Well, this anxiety is completely natural. But if you have the right guidance and strategy to implement it, the process of getting your offline business online is extremely straightforward. Through this blog, let us explore the steps that will help you take your business online seamlessly.
Stepwise Transformation of Your Brick & Mortar Store to an eCommerce Store
How to start online store? Well, starting an online store isn’t as hard if you have the necessary wisdom to proceed with an effective strategy. There are numerous steps involved that can help take you forward to start your online store. First start by:
Identifying the Needs of your Business
The biggest advantage you have is that you already have an established business and niche in which you have to conduct your business. The next step is to identify the goals and objectives of your organization that will help make this transition.
As your business is going online, you would have more outreach and the ability to attract a larger customer base. Hence, start by defining the goals you need to achieve through your business so that moving forward on this online journey can be highly impactful for the business. Some of the key objectives you should consider are:
- Developing new business relations.
- Attracting more customers by offering them a unique customer experience.
- Boosting the efficiency of your services.
- Developing relevant targets.
- Reducing management costs.
List down all the short-term and long-term goals you want to achieve. Once you have the right aim for the success of your store, you can go ahead with a more streamlined and practical approach.
Recommended Read: Things Retailers Need To Consider When Deciding To Sell On Amazon
Comprehending the Basic Requirements of an eCommerce Store
Once you have identified the goals for your store, now is the time to understand the basics of how to take your business online. The four basic parameters are as follows:
- Choosing a Domain Name
The primary step in building your store is to have a website address for your store. The domain name you pick must be easy, short, attractive, SEO-friendly, and related to your business niche.
If your conventional brick-and-mortar shop has an established brand name, then you can opt for a similar domain name.
- Picking a Host
Selecting a host needs a thoughtful analysis of the requirements of your store and how you want the appearance of your store. Identify the core requirements of your business along with the support response before selecting a package.
Look for a host that offers various plans so that you can easily upgrade when required. You may consider Quick eSelling, one of the best hosted ecommerce platform available that offers multiple plans at reasonable prices.
- Listing the Products with Appropriate Product Images
An image of a product is worth a thousand words. Moreover, it can also be worth thousands of dollars in revenue. To convert your store’s browsers into buyers, use appropriate product images in high quality. Also, try to photograph each product by a professional so that the image can grab the attention of the buyer.
- Shipping and Fulfillment of the Order
One of the key aspects of your business is shipping. It is the point where your customer actually experiences the product in person. Hence, it is crucial to have a solid shipping strategy that is cost-effective and puts an excellent impression on the buyer.
Researching What Today’s Buyer Want from an Online Store
Only a business that correctly understands consumer behavior can succeed in the eCommerce sector. Online shopping rose to fame because of its simple yet effective approach with which it sells the product to the buyers. Online shoppers are smart and want to shop from the store at their comfort.
The excessive competition in the eCommerce world supports these customer demands. So, whosoever advances in fulfilling the consumer needs eventually gets ahead of others. Some of the things you must consider are:
- Making the delivery reach faster to the customers.
- Offering curbside pickup to the customers.
- Providing consumers with multiple and easy payment options of their preferred choice.
- Offering discounts and promotional schemes to the customers.
- Providing them with engaging checkout options.
Choosing the Right Technology Partner
Picking the right technology partner for your eCommerce store is the most important step that can hugely impact the growth of your business. There are hundreds of eCommerce solutions available online that advertise they are the best in business.
However, you do not need to go by their advertisements and thoroughly check if they truly have the potential to kickstart your business and make it reach the pinnacle of success. You will be in a close working relationship for many years with the partner that you choose.
So checkout and consult as many partners as possible to find out the one that fits your business requirements. An efficient technology partner must offer you the following:
- Top-notch website performance
- Seo friendly website
- World-class website security
- Good scalability options
- Mobile friendly store development
- Cloud hosting
- Third-party integrations
- Data engineering to understand the insights of customer data
Creating an Effective Marketing Strategy
The role of marketing in eCommerce businesses is of utmost importance. It is the one and only way that can help you flourish in the eCommerce world. Amongst thousands of online businesses, making your business recognizable is extremely challenging, and the right marketing strategy is the key to do it.
You must develop an effective marketing strategy that can spread awareness for your business and bring loads of traffic to your online store. A good marketing strategy offers the following benefits:
- It allows you to target ideal customers for your business.
- It helps you reach out to people at the start of their shopping journey.
- It helps you gain an understanding of consumer behavior.
- It significantly improves your conversion rate.
- It helps you to retain customers.
- It substantially increases the sales of your store.
To get your offline business online isn’t a huge challenge if you have the proper understanding and guidance to do it. Now that you know the steps required to make this transition, we hope you will be all ready to take this step forward and jump into the big game of online shopping.
However, if you still have doubts and want more clarity before taking this step, we would advise you to reach out to our Quick eSelling team. Our tech experts have helped hundreds of brick-and-mortar businesses to start their online journey and become successful in the world of eCommerce.