How to prepare your online eCommerce store for the holiday season?

December 27, 2019

It is no news that during the holidays, retail sales skyrocket with eCommerce store enjoying a lot of inflow of customers. In 2019 alone, The United State forecast a total amount of 729.3 billion U.S. dollars will be made by retail sales during the holiday season. A significant amount of improvement has been noticed in Holiday retail sales over the past decade, with holiday retail sales amounting to approximately 400 billion U.S. dollars back in 2000. A total retail sale of 5.5 trillion U.S> dollars was made in the United States in 2019, with holiday retail sales making up a large fraction of this amount. With increasing numbers of retailers and consumers going digital, the holiday season e-commerce is also on the rise. 

We will look into some tips that will help eCommerce stores get prepare for the holiday season so they are not left out.

Flash Sales

Flash sales involves offering goods at an unimaginable discount rate for a short period of time, eCommerce retail stores use this method of sales to attract shoppers and rack in a lot of money, Preparing your eCommerce store for the holiday season includes coming up with innovative ways to increase sales during this period and flash sales is a good one. This popular promotional and sales strategy has been around since the early 2000s and its popularity continues today. A lot of planning should go into planning your Flash sales to avoid the risk of running into loss, Thoughtful marketing and promotion, alongside selling at the right price are important points to consider while running a flash sale.

Bundle Product Sales

Product bundling is a very smart sales strategy that involves putting together of similar products to increase bargaining power and sales. Researchers concluded that consumers are more attracted to bundled products than the value individual component product, Nintendo sold the most products when it offered a bundle option—a video game console and a game sold together as one package. Ecommerce stores are advised to adopt this sales strategy in order to maximize sales, especially during the holiday season.

Free delivery or free shipping

Another wonderful method of preparing your eCommerce store for the holiday sales through maximizing sales is to offer the customer the option of free delivery for products purchased on your eCommerce retail store. According to AdWeek, 80% of shoppers abandon their shopping carts because of the cost of shipping that is to say if the cost of shipping was removed entirely more orders will be processed. Ecommerce retail stores are advised to adopt this method in order to increase sales, especially during the holiday season but without incurring debts or losing money.

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Special offer to existing customers

Most eCommerce stores pay more attention to new customers than they do to their already existing customer base, which sometimes results in the loss of customers. The holiday season is a wonderful period to show appreciation to old customers and also make more money off the offers available to them.

Flat Off (No hidden cost)

The holiday season is a period when sales skyrocket and companies rack in a lot of money from customers, what better way to attract shopper than to give them irresistible mouth watery offers. Ecommerce stores use this discount strategy to increase sales by rounding off, the Flat Discount is applied to both Items as well as Taxes.

The main aim of preparing your eCommerce store for the holiday season sales is to maximize sales during this period, and the above-mentioned points are great tips that will help you achieve a seamless and profitable holiday period sales.

Without forgetting, you also need to beef up your websites and mobile applications to enable them to run effective holiday season promotions, amazing companies like Quick eSelling are offering free online stores to enable every business owner to widen their horizon.

Also Read: How to Start Free Online eCommerce Store with Quick eSelling