Important Third-Party APIs Integrations for Your B2B eCommerce StoreFebruary 13, 2021
In this modern digital world, ease of access and convenience to shopping are the two major factors that drive the success of eCommerce stores. As a consumer, we want our shopping needs to be fulfilled by spending the least time and effort. Similar to B2C stores, B2B eCommerce stores too feel the need for these effortless shopping methods and are willing to transform their business operations as per customer expectations and market demands.
To successfully achieve that, the most suitable thing they can do is integration of third-party APIs into their eCommerce store. It will significantly help the stores to bring a level of convenience to their customers. Besides, it will add agility, scalability, and reduce the costs of their operations to stay competitive in the market.
After in-depth research, we compiled a list of the best third-party APIs integration for your B2B eCommerce software that will improve the dynamics of your business.
APIs You Need on your B2B Store for Seamless Business Operations
The below-given list of APIs will be extremely beneficial to take your B2B store to new heights. Take a look at them:
● Content Management System (CMS)
The ability to effortlessly update, manage, and add content to your eCommerce online store is necessary for running a profitable web store. Right CMS tools empower your store’s content marketing strategy by providing the expected fresh content to search engines and website visitors. An effective CMS strategy positively impacts your business by:
- Improving your search engine optimization.
- Impacting the extensibility.
- Increasing your brand’s online presence.
● Enterprise Resource Planning (ERP)
Integrating ERP within your B2B eCommerce software is vital as it brings high efficiency to your operations and the business. Lack of ERP in the system can result in more errors such as incorrect product information, outdated product prices, missing orders, confusion in stock levels, etc.
The presence of ERP leads to a smooth two-way flow of information, processes, and actions on your site that ensures your orders are always up-to-date. Having an ERP API will have the following benefits:
- Increased trust and credibility.
- Self-reliant and empowered customers.
- Access to up-to-date information.
- Automated manual processes.
- Faster order fulfillment.
- Better accuracy.
Implementing the right shipping strategy using an advanced set of tools like ecommerce shipping software is important for providing an enhanced customer experience. Every B2B customer expects their order to be delivered on time, at the right location, and with the right products. The accurate and timely delivery of your order builds trust between the businesses and their customers, eventually leading to more orders. An effective shipping strategy offers:
- Increased conversions.
- Expanded target audience.
- Decreased costs of shipping due to fewer errors.
- Rise in average order value.
● Taxes & Accounting
For a high return of investment, your B2B eCommerce platform must have API integration for taxes and accounting. An accounting system manages your business’s finances. When you are running a B2B store, the stocks are usually managed in bulk, and a small mistake in the accounts can lead to a hefty tax penalty.
Therefore, it is wise to integrate an API that can automatically manage your business accounts and calculate your tax liabilities. Moreover, accounting tools in your software helps to analyze the insights from collected data, which helps you create efficient marketing strategies leading to higher ROI.
● Inventory Management
Inventory management API tools enable businesses to track their stock levels in real-time and analyze sales data. Inventory is typically considered the biggest asset of a B2B company, and managing it without errors is exceptionally crucial for the business’s growth.
The integration of inventory management API not only helps to track the data in real-time but also provides information transparency by synching information all across the business. Using this data, informed decisions can be made that helps in swift operations for your business.
● Data Security
eCommerce stores, especially B2B are always a hot target for cyberattacks. The presence of an extensive amount of data allures data breaches to target such sites in which detecting the breach is complex and time-consuming. Lacking appropriate API for data security may lead to thefts in your organization’s crucial information.
It may further lead to consequences such as expensive legal fees and downtime. Having an efficient third-party API integration for data security will protect your business from major threats such as:
- Phishing attacks.
- Cross-site scripting.
- SQL injection.
- Distributed denial of service attacks.
- Loss of customer data.
● Data Analytics
The success of a B2B eCommerce store is not only measured by its online traffic and sales data, but also by its marketing outreach and alternate channels. An effective omnichannel engagement is a huge factor in determining a company’s overall profitability.
All these factors are analyzed using the insights from data and statistics of your eCommerce store. Hence, it is important that you must integrate data analytics API tools in your B2B eCommerce software that can produce actionable insights and help in the overall growth of your business.
Quick eSelling – A B2B eCommerce Platform with Pre-Integrated APIs
Looking for a reliable and productive business solution for your B2B platform with integrated APIs? Explore Quick eSelling’s feature-rich B2B ecommerce platform designed to enhance productivity and provide higher ROI for all kinds of businesses. The platform enables the business to develop websites and apps with a variety of practical features such as:
- ERP integrations
- Express order system
- Inbuilt marketing tools
- Multi-store functionality
- Customer group & channel pricing
- High data security
- Advanced data analytics
- Custom pricing
- Inventory management
If you are planning to lead a successful B2B eCommerce platform for your business, connect with our highly experienced IT solutions team and get the right guidance for your business needs.