Secret of Building a Successful Online Store in 2022May 11, 2022
Gone are the days when the most important part of running a successful business was to find a good spot. In the 21st Century, starting and running a business, especially online, is easier said than done.
Running an online business means you can become a part of a unique system which attracts 2 billion people to purchase things from eCommerce stores. Due to this, the e-retail sales in 2020 were pinned at $4.2 trillion.
But we are not here to discourage you but rather to steer you in the right direction. Because even if you have a revolutionary product in your kitty, if it does not get customer’s attention, the business won’t turn a profit.
This guide will explain how to build online store and sustain it to generate great ROI.
5-Step Guide on How to Create a Successful Online Store:
1. Product, Business Plan, and Customers
First, know what you want to sell. Everything under the sky can be sold online today. But you need to figure out what products and services you can sell. For this, take a few products that sway your mind and conduct a SWOT analysis.
Find its strengths, weaknesses, opportunities, and threats. In the end, you will have a handful of services or products you think can be sold easily. Then create a business plan on the same. It should also include the legal requirements and compliances to build an online store and run a business.
For this, research the industry and find gaps in the same to pitch your product and determine the areas where you will want to build your USP. Lastly, understand your customers.
Build customer personas as they will help you personalize your offerings and create a unique customer base that only you are catering to.
Every giant eCommerce business started small. Amazon started with selling books, and today they are selling almost everything.
2. Domain and eCommerce Website Builder
Your domain name must be unique; everybody knows that.
But what others might not have told you is that it should also be easy to remember. In the domain name, don’t use unfamiliar and difficult to pronounce words.
You can experiment with the name by using some foreign words, but they must be easy to remember, identify, and connect your audience with the brand.
Some basic points to remember are;
- Don’t use hyphens
- Avoid using unintentional compound words
- Never misspell words
Lastly, your domain name must be short. Usually, it needs to be of one word or two words at the most.
For the eCommerce website builder, you have several options like choosing a hosted ecommerce platform or self hosted ecommerce platform . While all these platforms are good, you need to select the one that satisfies your requirements. A good way to shortlist ecommerce website builders is the scalability of the platform along with your business, native features, security, and mobile optimization.
Even Google has been mobile indexing its search engine due to the colossal amount of searches coming from mobile devices.
3. Add Photos and Start Blogging
Images are one of the critical components you need to add to build an online store. Relevant, high-quality images can improve the chances of conversion. Moreover, your customers will remember what they see rather than what they read.
The right photo will have the following characteristics;
- It will be clicked with a white background.
- It will be big to provide the product details.
- Your customers must be able to zoom into the photos.
- There must be multiple photos describing each element of the product.
If you don’t have the right equipment to click the photos, hire a professional photographer to do the same. Take it as your investment into running a successful online store.
Besides photos, blogging is a good way to attract attention to your eCommerce store. Among other ways to get more leads, blogging is the easiest way, and it also costs less than other methods.
With blogging as the base, you can also nurture your audience by building an email list and shooting relevant emails to the subscribers.
4. Work on your SEO Strategy
SEO is the way to bring your audience to your website organically. Organically means when someone searches for “best trimmer,” your website should be on the top of the Google results. Here you need to focus on creating a popular electronics eCommerce website and work on it for organic results.
The average click-through rate of the first result on Google is 37.5%, and it is 10X more likely to get clicked than the result at the 10th spot on the same page.
Taming SEO is not an easy job and requires expert guidance and implementation. Therefore, it is best if you can hire an SEO expert to work on your eCommerce website.
A general guide on SEO includes;
- Optimizing the product pages: Your product pages must have the required number of keywords without over-stuffing. Plus, it needs to have headers and alt images to improve the rankings.
- Attract User-Generated Content: This means that first, you need to add social media plugins. This will allow your customers to share your products and give reviews on social media platforms.
- Work on Internal Linking: Internal linking is beneficial for reducing bounce rates (when a visitor closes your website because they have not found the required product or information). With internal linking, you can assure that a visitor stays on your website for a longer duration.
5. Use Personalization Techniques
Remember when you visit Amazon and it shows a “Recommended for You” section?
Or when you listen to songs on Spotify, after a day or two, you will get an option “Curated for (your name).”
These are the marketing techniques that attract customers and encourage them to engage with your website.
70% of the customers want to buy from businesses that personalize the experience.
Such personalization techniques are useful in keeping the customers engaged and get them to buy products from your website. You can also add other sections like “Similar products” or “Complimentary products”.
Shoppers also prefer to buy from stores that can provide a personalized experience and improve the customer’s shopping experience.
Several factors play a role in how to create a successful online store, including blogging, images, social media, SEO, domain name, URL structure, site navigation, product images, and content.
As all these factors come into play, they are supported by your ability to understand your target market and provide services or solutions according to their preferences. To build an online store that generates revenue, you need to follow the right process and customize it according to your audience, product, and market trends.
For more assistance and information on how to create a successful B2C and B2B online store, visit QuickeSelling. We can help you understand the nuances of building a good store with the pro tips to run a successful business.